Rein Men

Recall the last time you mounted an odd-toed ungulate? Bet you felt pretty smug afterward, sucking on that postcoital cigarette. What did you truly get out of it, though? A 20-second sound clip of tense whinnying and neighing? You certainly didn’t win national acclaim and the deed to your very own Jäger stud ranch, which is precisely what the victor of the World’s Toughest Cowboy competition will get.

12 contenders will compete in three grueling disciplines -- bareback riding, saddle-bronc riding, and bull riding. Saddle up for a classic Darwinian display of power, as one lone cowboy battles his way to the top.