Dubbing itself "Arizona's Underground Hip-Hop Movement," Southwest RapStock is the brainchild of Sassy, a west-side promoter and vice president of local label Topp Notch Records. The monthly RapStock event is the culmination of Topp Notch's weekly "Hip-Hop Thursdays" event at J-heads, which packs dozens of Valley MCs onto the stage in a single night (always the first Thursday of the month). Each rapper performs about two songs, hoping to impress the crowd and potential talent scouts who may have dropped in unannounced. Local artists like Influence, Fetti Profoun, Big Yo, Loc Dawg, BobKatt, Thee Originals, The Hood Cartel, Candilicious, Golden, and J-Slugg have all honed their skills at RapStock, and the event just keeps getting bigger. Promoters are currently booking acts for the 12th RapStock show, and competition is getting fiercer, as the event has drawn the attention of Cali acts like G-Bundle and JT the Bigga Figga.